Chatbot marketing thesis

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Short essay description
The Technology Marketing Group offers final theses related to current and relevant research questions. The topics come from our ongoing research projects as well as cooperations with industry partners. Primarily, final thesis have an empirical character. Additionally, the relevant and current literature has to be reviewed and discussed as well as unanswered research questions have to be identified. Note: specialist thesis topics outside of marketing may be considered, if relevant for ongoing Chair or Lab research interests.
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7 Key Reasons for Using a Chatbot to Improve Online Customer Service

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Artificial Intelligence in Marketing - (PDF) Research Paper

Abstract — The modern era of technology has a tremendous impact on the society. With the creation of the ultimate virtual assistants, chatbots have become a popular entity in the conversational services. Chatbots are software programs that use natural language understanding and processing. Chatbots are not just restricted to help the user to complete his tasks such as booking a movie ticket or finding the nearest restaurant, but they also provide a source of entertainment, play a major role in home automation projects, give business strategy tips and help in other ways. In this paper, we will provide an insight into what a chatbot is and the types of chatbots.
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Conversation Engineering and Mr. Higgins. ( A student thesis)

The main goal of this thesis is to understand the impact that a chatbot has on customer engagement. The thesis aims to find the factors that can affect the positive or negative outcome that the chatbot has on customer engagement. The thesis will also examine how chabots differ from other communication channels that are used to increase customer engagement. The thesis is divided into two parts; the theoretical framework and the empirical research. The theoretical part is divided into three sections.
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Artificial intelligence is a burgeoning technology, industry, and field of study. While interest levels regarding its applications in marketing have not yet translated into widespread adoption, AI and its subcategories like Machine Learning ML and Deep Learning DL hold tremendous potential for vastly altering how marketing is done. AI, ML and DL offer an improvement to current marketing tactics, as well as entirely new ways of creating and distributing value to customers.
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