Thesis product placement

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Please join StudyMode to read the full document. Besides, it also can reach consumers in every level of age and provide positive and strong emotional feeling towards the advertised brand unconsciously, and then create an intention to buy the products. In addition, this type of marketing strategy needs the advertiser to be more creative in promoting brand or product so that the consumers or audiences will not get annoyed or boring with it. The product placement discussed in this article has also related in the current marketing issues such as; 1.
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Product placement in movies thesis

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Product placement in movies thesis,5 Paragraph Essay Concluding Sentence

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Product Placement

This thesis examines the various complications of product placement within television given the general assumption that it always paid for as a means of advertising. Furthermore, this thesis seeks to clarify the misassumptions that most people have by arguing against critics who, in defining product placement, often fail to mention any instances in which it is not paid for. Various examples of non-paid product placements are therefore included in the argument. Historical background of the product placement practice and the nature of advertising within television are also provided, as well as explanations of the critical discussions surrounding this issue. It is recommended that all previous assumptions be put aside so as to understand the overwhelming complexity of this rapidly growing trend.
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Introduction Product placement can be considered a new marketing tool when associated within motion pictures and television. It can result in a more positive brand attitude when the product is associated with a character or group of characters that are preserved to be positive in the eyes of their audience. It is the intention of this study to look at the effects of product placement and it's use in combination with advertising and their effects on the target audience. This literature review
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